Fulkram
Fulkram / work / skool of drool
Case study · named with filmed consent · both sites live

She was sure the routes couldn't be automated.

Viviana runs two businesses: a dog daycare called Skool of Drool, and a second brand, The Vivi Frequency. No technical staff. No developer on the payroll. The van routes lived in a shelf of handwritten diaries, and every morning started with working out by hand which van collects which dog. This page is what I found, what I built, and what she says about it on camera.

The diaries stuck with me. Years of them: every route, every dog, every morning, worked out on paper before the vans left. It worked, because she made it work. It also took the start of every morning and the end of every evening, every day, for years.

I was just ready to walk away.Viviana, on camera, July 2026. Watch her say it
What was built

One operating system under two businesses

Every number is a chip. Click it for the method and the date it was last verified.

Route records generated, unattended

10 pickup areas, 3 vans, 87 dogs on the registry. Routes generate at 07:00 and land on the drivers' phones at 07:30, before anyone gets in a van. 362 dog-stops assigned so far. A stop the system can't place shows up on the board as unassigned, and a human sorts it before the vans leave.

The receiptSCREENSHOT The dispatch board, below, addresses redacted
421

Google reviews, March to June

The rating held at 5.0 the whole way. The site also runs a moderated review wall: 41 approved five-star reviews, and nothing a visitor submits goes public until a human approves it.

Local landing pages, all live

Town-level pages so she gets found where the vans go. All of them are up right now. Open one and check.

Open it nowthe Blantyre page LIVE

Connections, one CRM

Both sites run into one CRM database, 10 tables. Finance lives in a separate compartment the websites simply cannot read. So even if the public site were ever compromised, wages and payments are not there to find.

Churn watched dog by dog

A flag only raises on a sustained drop against a dog's own attendance history. The exact thresholds are her business logic, so they stay hers. A fleet-wide average would probably let a quiet leaver fade for months before anyone noticed, so every dog is measured against its own history.

The receiptSCREENSHOT The threshold constants in code

Automations running unattended

Across both businesses: routes, the review wall, enquiry capture, nightly finance sync, daily checks. She starts none of them.

The receiptSCREENSHOT Workflow inventory, August 2026

Checks that Google can still see her site, every day

Independent checks confirm Google can read the site. If any of them breaks, the site refuses to publish its next update until it's fixed, so a customer never meets the broken version.

The receiptSCREENSHOT The check script and its exit code
1, off

The one automation that could email her customers is disabled

Deliberately. It sits behind three independent guards. The schedule line is still in the code, commented out, so switching it on means someone makes a visible edit, and the checklist for that edit ends with confirming with Dylan and Viviana first. Nothing emails her customers without a human saying so.

The receiptSCREENSHOT The commented-out cron, zero client data in frame

One more piece is still in build: staff voice notes turned into per-dog report cards. It isn't counted in any number above, and won't be until it ships.

The daily route dispatch board, with customer addresses, postcodes and dogs' names redacted
The dispatch board for a real morning. Customer addresses, postcodes and dogs' names redacted. Everything else is as it went out at 07:30.
In her words

Watch her say it

Filmed 27 July 2026, with her consent, named. Each quote sits under the clip where she says it, word for word. The whole interview is at the bottom.
I was just ready to walk away. And thankfully, I didn't, thanks to working with yourself.Viviana, on where she was
For 17 years we've drove vans and wrote in our diaries and created our own routes… I was looking for ways it wasn't going to work but we didn't find any. It all worked.Viviana, on the routes
Definitely gave me about three hours added extra onto my day… I don't find myself in that stressful mode of business anymore.Viviana, on her day now
Go to Greece work from Greece just like I can work from anywhereViviana, on where she works from

The routes run every morning now. Her number for what came back is about three hours a day self-reported. I didn't measure her day; she said it on the record, and it's the third clip above.

The system also survived two key staff leaving. She tells that story in the full interview.

The whole interview, 41 minutes, unedited. My questions are in it too.
  • skoolofdrool.com, the daycare, still running on this systemOpen it
  • vivifrequency.com, the second brand, same operating systemOpen it
  • One of the 8 local pages, liveOpen it
Still working the routes out by hand? Tell me the job